Client: BBC
The art direction and design of the new identity for Vintage Doctor Who on DVD. The new design needed to reflect all the aspects of a much-loved National Institution. For the new packaging, we stripped down the "brand" and rebuilt it as a TV Classic. Importantly, we devised a photographic and colour-coded library system for the fronts and spines, within which each Doctor—and the years he played the role—could be easily identified. The design has proved itself to be one of the most recognisable and durable in the DVD racks, and made each release that much more collectible—"Collect the set!"